Senior

Posted by admin on December 17, 2017 in Articles

Strategic Audit of
Panera Bread
Company
Case 29
Strategic Management MGMT 436
Group 5 Current Situation (John L.)
A. Current Performance
Revenues between 2000 and 2003 rose sharply due to new unit
expansion but masked a slowing year-to-year growth rate. New
strategies and initiatives must be taken in order to continue growth.
•Revenues rose from $350.8 million in 2000 to $977.1 million in 2003,
fueled by new unit expansion
•In 2000, comparable sales and annualized unit volumes (AUVs)
increased 9.1% and 12.0% respectively. In 2003, those same figures
increased only 0.2% and 0.5% reflecting slowed growth. Current Situation (John L.)
B. Strategic Posture
Mission
•Mission Statement “A Loaf of Bread in Every Arm” (www.panerabread.com/about/company).
Objectives
Provide the following fast casual food service qualities
•The casual atmosphere of coffee shops
•The quality food of sandwich shops
•The quick service of fast food chains
Strategies
Specialize in the following five consumer dining needs
•Breakfast
•Lunch
•Daytime “chill-out”
•Lunch in the evening
•Take-home bread Strategic Managers (Travis)
A. Board of Directors







•Ronald M. Shaich (only internal member)
Larry J. Franklin
Fred K. Foulkes
Domenic Colasacco
Thomas E. Lynch
George E. Kane
All 6 own class A stocks
4 of 6 directors were brought on between 2000-2003 Strategic Managers (Travis)
B. Top Management
••

•Brought outside key positions in other companies like real
estate, financial investments, other food chains, and even
customer experience.
Ages 38 to 51 helps with different generations of views.
Several combined years of experience.
Top management seems to be well rounded. External Environment (J.W.)
A. Natural Environment
••Climate, crops such as wheat, grain, sugar cane, fruits and
vegetables are affected by adverse weather conditions such
as droughts, hurricanes, tornadoes, and excessive rain…