A presentation is a means of communicating which can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. To be effective you must consider step-by-step preparation and the method and means of presenting the information.
When preparing material for a presentation you need to consider your prospective audience.Ability to invite commitment to shared goals
Many presentations require the presenter to persuade others to accept a proposal or perhaps a change to working practices. In order to succeed, the presenter should be able to:
• Clearly articulate their argument
• Demonstrate honesty
• Answer any questions.
Use of appropriate professional language
Formal and informal communications require different standards for language and presentation. Formal communication methods e.g. letter, business reports, presentations should follow particular conventions and require more formal business-like language.Ability to adapt communication techniques to audience requirements
Not all communication techniques will suit all audiences. When planning how you are going to present information to your audience, it is important to tailor your approach, this will give you the best chance of successfully communicating the information.
As a communicator, you need to respond to the needs of your audience, choosing an appropriate level and delivery method for your information is only part of considering your audiences needs. If it becomes clear that you need more information or if you find that their knowledge on the topic is less developed than you thought, you need to respond and provide more information.Eye contact
Eye contact is an important aspect of non-verbal behaviour. In interpersonal interaction, it serves three main purposes:
• To give and receive feedback
• To let a partner know when it is their turn to speak
• To communicate something about a relationship…