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Posted by admin on January 26, 2018 in Articles

International
MarketingModule OverviewAuthor:D. ChongCo-author: D. Kasturiratne This document was prepared for the University of London by:Derrick Chong, School of Management, Royal Holloway, University of London and
Dulekha Kasturiratne, Imperial College London, University of LondonIt is part of a series of chapters developed for the module on International Marketing by the same
authors, and published by the University of London. We regret that the author is unable to enter into
any correspondence relating to, or arising from, this document. Correspondence should be addressed to
the module leader, via the WWLC.Publications Office
The External Programme
University of London
Stewart House
32 Russell Square
London WC1B 5DN
United Kingdomwww.londonexternal.ac.ukPublished by the University of London Press© Royal Holloway, University of London 2009Printed by Central Printing Service, University of LondonAll rights reserved. No part of this work may be reproduced in any form, or by any means, without
permission in writing from the publisher. ContentsAbout the Authors1 How to Approach the Module3 Module Introduction5 Module Overview5 Module Aims6 Module Learning Objectives6 Resources6 Module Contents8 Module Review10  Module OverviewAbout the Authors
Dr Derrick Chong
Derrick Chong, a Senior Lecturer in
Management at Royal Holloway, University
of London, is interested in the various
relationships between management and the
arts. This is based, in part, on his academic
studies in business administration (BComm
Toronto and MBA McGill) and art history
(MA York (Canada)). Aspects of his PhD
(London), a comparative analysis of art
museums in the USA, Canada, and the UK, appeared in Arts
Management (Routledge 2002). Publication vehicles include the
International Journal of Arts Management; Journal of Nonprofit and…