Functional Flours Market by Type (Pre-cooked Flour, Specialty Flour, Fortified Flour), Application (Bakery, Soups & Sauces, R.T.E Products), Source (Cereals, Legumes) & Region (North America, Europe, Asia-Pacific, RoW) – Global Trends & Forecast to 2019
Released on 22nd May 2015
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Packaged food manufacturers have witnessed tremendous growth in the processed food industry in the last five years. This has considerably affected the functional flours industry and an upsurge was recorded in this industry, simultaneously. New technologies have initiated the emergence of innovative products derived from cereals. Developing countries present a viable market for manufacturers, as these regions are emerging as potential markets with the availability of raw materials. The rise in disposable income of the growing middle-class population in developing countries is also creating demand for a broader range of products.
To maintain a competitive edge in the functional flours market, the key players were observed to prefer investment & expansion as a strategy to move into new and untapped markets, building a new customer base for long-term client relationships, and acquiring local players of the industry. This has not only enabled key players to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenue and product portfolios. Small-scale players also adopted this strategy to expand their businesses, globally, by investing in the establishment of manufacturing facilities and technical service centers in various regions. This organic growth strategy is an important proposition for smaller companies, enabling them to increase their technical expertise through intensive R&D infrastructure offered by bigger players.
Leading players such as Archer Daniels Midland Company (U.S.), Associated British Foods plc (U.K.), Bunge Limited (U.S.), Cargill, Incorporated (U.S.),…