Financial Prospectus Content PaperFIN/375
March 23, 2015Financial Prospectus Content Paper
Description of Venture
I have always been intrigued with the concept of recycling and upcycling products from estates, flea markets, and garage sales. I collect vintage and costume jewelry that I clean and fix it, to create different designs in the form of earrings, pins, pendants, bracelets, and necklaces. I also create my own designs from jewelry parts. I would like to open a vintage jewelry shop that sells not only vintage jewelry that I have acquired from finds, but jewelry that I have designed myself.
By gaining an understanding of the industry vintage jewelry designs falls under, I will have a better understanding and insight to making the right decisions for the business. Understanding the market trends, competitors, differentiation between my business and the current retailers, and any important pending developments, will not only arm me with the background of the industry, an idea of where my business fits in, and brings to light what I will be up against and the best way to move forward.
The business will be owned and operated by Kathleen Jones for the first year. Kathleen is pursuing her Bachelors degree in business management and has has been collecting vintage jewelry for many years. Her back ground in recycling finds from estates has brought her to realize that designing jewelry is her passion. Kathleen has hired two employees to start with, one to take care of marketing and one with the knowledge of antique and vintage jewelry. The marketing person has a Masters degree in advertising and three years experience in marketing and sales with a profitable company. The employee that carry the knowledge of antique and vintage jewely has worked with antiques and vintage jewelry from a young age. Competitive Product or Service Statement (Market Analysis)…