COM 302 Week 2 Sales Promotion and AdvertisingFor more course tutorials visit
www.shoptutorial.comCOM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.
Answer the following questions in your presentation:
How do the two selected companies’ sales promotions and advertising compareHow do you think sales promotion is coordinated with advertising in these companiesWhat is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies—————————————————————————————————————————————————————————————–
COM 302 Week 2 Advertising Media MixFor more course tutorials visit
www.shoptutorial.comLearning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix….