For the exclusive use of M. Schroter, 2015.UV1710
Rev. June 17, 2009THE CRADDOCK CUP
Jose Rivaldo shuffled through the papers on his desk and sighed. As the general manager
of the Craddock Youth Soccer League (CYSL), Rivaldo was committed to providing highquality soccer activities to boys and girls in the area. In addition to managing regular CYSL
operations, Rivaldo was heavily involved in putting on a regional soccer tournament, the
Craddock Cup, which brought approximately 32 premier high school soccer teams from
throughout the region each May.
This year’s tournament, like its predecessors, had been considered a great success by
players, their families, and the local community. The weather had been beautiful, the referees
had been fair, and the local hotels and restaurants had profited from the influx of people.
Nevertheless, Rivaldo knew that the Craddock Cup was in trouble. Tournament expenses
continued to rise, while corporate sponsorships remained difficult to obtain. CYSL had founded
the Craddock Cup, in part, to fund a field-acquisition program for the league, with the
expectation that the tournament would generate at least $6,000 annually toward that goal.
Unfortunately, with tournament profits averaging a loss of almost $4,000 a year, CYSL’s board
of directors was beginning to express frustration with the lack of profits generated by the
Craddock Cup. Rivaldo knew the Craddock Cup was in danger of being canceled, and that he
risked losing his job with CYSL if he did not devise a plan to increase tournament profits. He
decided to review the organization and expenses of the Craddock Cup to see if there was a way
to increase the cup’s profits and continue the tournament.Background
The Craddock Cup was widely regarded as the premier tournament for high school soccer
players in the region. The tournament consisted of a boys’ high school bracket and a girls’ high
school bracket, each with 16 teams. Through a series of rounds…